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Make better decision by asking the right questions

Set the 

Define the goals of your discovery

Identify stakeholders

Define objectives

Create a reserach plan

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Talk with 

Make space for qualitative insights and discover the why.

Recruit participants

Create a discussion guide

Conduct interviews

Connect the dots

Spot the trends, validate your assumptions and identify opportunities. 

Sort themes and patterns

Turn observations into insights

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Focus on impact

Bring it all together with action items. 

Identify what's working

Design opportunities

Create a report

Suggest solutions

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