Make better decision by asking the right questions

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Set the 
stage

Define the goals of your discovery
process. 

Identify stakeholders

Define objectives

Create a reserach plan

Talk with 
humans

Make space for qualitative insights and discover the why.

Recruit participants

Create a discussion guide

Conduct interviews

Connect the dots

Spot the trends, validate your assumptions and identify opportunities. 

Sort themes and patterns

Turn observations into insights

Make the qualitative quantitative

Focus on impact

Bring it all together with action items. 
 

Identify what's working

Design opportunities

Create a report

Suggest solutions