Make better decision by asking the right questions
Set the
stage
Define the goals of your discovery
process.
Identify stakeholders
Define objectives
Create a reserach plan
Talk with
humans
Make space for qualitative insights and discover the why.
Recruit participants
Create a discussion guide
Conduct interviews
Connect the dots
Spot the trends, validate your assumptions and identify opportunities.
Sort themes and patterns
Turn observations into insights
Make the qualitative quantitative
Focus on impact
Bring it all together with action items.
Identify what's working
Design opportunities
Create a report
Suggest solutions