Make better decision by asking the right questions

Set the 
stage

Define the goals of your discovery
process. 

Identify stakeholders

Define objectives

Create a reserach plan

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Talk with 
humans

Make space for qualitative insights and discover the why.

Recruit participants

Create a discussion guide

Conduct interviews

Connect the dots

Spot the trends, validate your assumptions and identify opportunities. 

Sort themes and patterns

Turn observations into insights

Make the qualitative quantitative

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Focus on impact

Bring it all together with action items. 
 

Identify what's working

Design opportunities

Create a report

Suggest solutions